About Nassau Broadcasting

Nassau Broadcasting Partners, L.P. is a privately held radio broadcasting company that was founded in 1986 by our Chairman, Louis F. Mercatanti, that is focused on building contiguous clusters of local radio stations in demographically attractive suburban areas in the northeastern United States. We currently operate stations in New Jersey, Pennsylvania, Maine, New Hampshire, Vermont, Massachusetts and Maryland and our signals currently cover approximately 8.1 million people. As of December 31, 2005, we owned and/or operated 56 radio stations, 40 FM and 16 AM stations in 13 Arbitron rated markets. Our principal executive offices are located at 619 Alexander Road, Princeton, New Jersey 08540, our telephone number is (609) 452-9696, and the address of our website is www.nassaubroadcasting.com.

Nassau Management Team    

Nassau Holdings Website

Company History

WHWH AM first signed on the air on September 7, 1963 in Princeton , New Jersey . Herbert W. Hobler, a Princeton resident, Princeton University graduate and advertising executive originated the idea of a Princeton radio station to serve the local community with local news, information and music. 

In 1974, Mr. Hobler purchased an FM radio station, WTOA, which had been on the air since 1947, from the Trenton Times and changed the call letters to WPST. It was not until a few years later that WPST jumped on the rock 'n roll bandwagon by broadcasting 50,000 watts of Top 40 music from a brand new 500-foot tower.

In 1986, Louis F. Mercatanti, Jr., a local entrepreneur, purchased both stations and through continuing Mr. Hobler’s dedication to the local communities Nassau serves, Mr. Mercatanti continued to grow Nassau into a widely known and respected regional broadcaster.

In 2004, Nassau expanded significantly to become one of the largest radio broadcasters in New England.  Through a series of eight separate station group acquisitions, Nassau now operates across multiple markets in Northern New England. 

Through a combination of factors including high quality programming, station clustering, creating brand awareness, and providing both technical and financial expertise, Nassau has been highly successful in integrating its acquisitions, creating leading radio stations and generating industry leading financial performance.